Creating Narratives

What this clip does is create a narrative between the audience and the subject matter through elements that are infographic in nature, as well as typographic all brought together with motion graphics. Now such methods have been employed many times by different campaigns and infographic videos that explore social issues. That's become a sort of common theme when it comes to creating informative videos that seem visually appealing. But what I'm interested in is introducing one more element to this mix. Clips like these are a great combination of sound, video and type, this one in particular as it leaves you questioning things at the end, but what sort of emotional connection does it develop with it's audience? I feel that's something really worth investigating as to means of combining all these elements to create informative visuals that appealing and able to create a connection through feelings and emotions.